Welcome to Project Alice 👋

Redefining Health with a Holistic Approach – Empowering Your Mind, Body, and Social Wellbeing to Build Unmatched Mental Resilience and Achieve Your Goals 💪

A Revolutionary Approach to Wellbeing

Most of us aspire to achieve personal goals for fitness and wellbeing, striving to feel healthier and happier. However, turning these aspirations into reality can be challenging. Motivation often wanes, and generic programs fail to address our individual needs.

In the UK alone, more than a quarter of adults use fitness and wellbeing apps. These tools promise to guide users toward their goals, yet many fall short of delivering meaningful, personalised progress. Why? Most apps rely on a one-size-fits-all approach, failing to account for the psychological and physical differences that drive individual success. Project Alice changes that.

70% of People in the UK and 80% Globally Abandon Their New Year's Health and Fitness Resolutions by Mid-February

What is Alice?

Project Alice is a scientifically-backed health and fitness app designed to empower users by understanding their unique psychological, physical, and social needs. By integrating psychometric, biometric, and demographic data, our app creates a highly accurate, comprehensive profile for each user.

This profile forms the basis of a weekly activity programme, tailored to individual goals and continuously refined through real-time feedback. Our app is not just about tracking progress; it’s about fostering meaningful, sustainable change.

Why Choose Alice?

Features of Project Alice

Meet the Team Behind Alice

Dr. Eva Feredoes

Lecturer in Psychology and Former International Squash Player

Eva specialises in human performance data and its integration with machine learning. Her research ensures that Project Alice provides scientifically validated solutions for physical and mental resilience.

Dr. Dan Jones

Associate Professor in Psychology

Dan’s work focuses on the interplay between physiological illness, cognition, and psychological wellbeing. His expertise enhances Alice’s ability to support holistic health goals.

Dr. Mathy V. Sannasi

Expert in AI and Neuroscience

Mathy brings over a decade of experience in AI and healthcare IT. Her passion for teaching and research ensures that Alice delivers cutting-edge technology with a user-friendly interface.

Kevin Ashley

Entrepreneur, Strategic Leader and Sports Enthusiast

With over 30 years of operational management experience, Kevin ensures that Project Alice meets the highest standards of excellence and accessibility. Currently CEO I Founder of myAko a transformational digital learning business.

Joe Plank

Senior User Experience Leader

Joe has worked extensively on design myAko’s solution as well as redefining our approach to digital learning.

Michelle Stanley

Senior Technical Project Director and Reporting

Michelle has an extensive background in managing large technical teams, data processing, analysis, and reporting.

How Project Alice Works

Join the Project Alice Community

Start your journey today with Project Alice. Whether you’re beginning your first fitness challenge, returning to wellbeing after a break, or striving for a healthier lifestyle, Alice is here to guide and support you. Sign up for our newsletter and be part of our journey as we evolve.

Join Our Newsletter

Keep to date with Project Alice with our newsletter, alternatively join our community and join us in the conversation!

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FAQs

What is Project Alice?

Project Alice is a holistic health and wellbeing platform designed to help you achieve your personal health goals. By combining cutting-edge AI, cognitive neuroscience, and wearable technology, Alice will provide personalised plans to improve your physical fitness, mental resilience, sleep, nutrition, and overall wellbeing.

Is Alice available to use now?

Not yet. We are still in the process of designing and training the AI for Alice to ensure it provides the best possible experience. Currently, we’re analysing responses from over 1,400 potential users to refine its design and user experience. Stay tuned for future updates as we progress towards launching Alice.

Who is Project Alice designed for?

Alice is being designed for anyone looking to improve their health and wellbeing. Whether you’re just starting your fitness journey, returning after a break, or managing specific health challenges like pre-diabetes, Alice will adapt to your unique needs.

Who are the owners of Alice?

Project Alice is led by a collaborative team of experts, including university lecturers specialising in cognitive neuroscience, AI, and health, alongside industry professionals with decades of experience in business and health innovation. Together, they are committed to transforming how people achieve their goals.

Can I join the Alice community?

Absolutely! Joining the Alice community is a fantastic way to stay up to date on our progress and get exclusive insights into the development process. By becoming a part of the community, you’ll also have the opportunity to influence future designs and functionality through feedback and discussions.

How will I know when Alice is ready?

By joining the Alice community, you’ll be the first to know! We’ll keep you updated on key milestones, product launch dates, and opportunities to be an early user.